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Research papers

A better practice approach for developing advertising

Trident White was successfully relaunched in the Mexican market, in large part due to the strength of its advertising.By applying research and knowledge early on and at various stages of the advertising development and airing process, the Trident...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Gonzalo Perez-Duarte, Raúl Tena
October 24, 2004
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Citation

Perez-Duarte and Tena (2004a, October 24). A better practice approach for developing advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-better-practice-approach-for-developing-advertising